Saltmine is a visual communications agency. We curate visual distinctiveness so your brand has clarity and a commercial edge. We are passionate about partnering with brands of ambition that are looking to do things differently. Our expertise is in discovering bespoke creative solutions for briefs that are often outside of the frame. We work across
Branding Packaging Communications

Tip Top

Proudly baking since 1958

Farmers Market

From farm to bowl

The Humour Foundation

Laughter is the best medicine

Maximus

Gives you more

Articles

Be a Little Bit More of a Human Human

Be a Little Bit More of a Human Human

As we run into the festive season, the most common things to comment about in a piece like this, would generally involve the overuse of Santa in Christmas packaging and displays or how to best stand out in this holiday chaos in retail. But instead I find myself...

News

Saltmine’s tip-top new campaign for Tip Top Sunblest

Saltmine’s tip-top new campaign for Tip Top Sunblest

Off the back of design redesigning the Masterbrand for the iconic Tip Top bakery brand, Saltmine was George Weston Foods’ perfect partner to refresh the Tip Top Sunblest range. The Sunblest campaign, based on highlighting the Australian-ness of the range and its...

Bürgen Bread Bursts with Goodness

Bürgen Bread Bursts with Goodness

We worked with our client, George Weston Foods, to develop a new communication strategy for the Bürgen brand which provided the starting point for creation of the new visual identity. The objective of the new identity is to emphasise the delicious and nutritious...

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