sydney strategic packaging design agency commercial success challenger brands


Our expertise is in discovering creative solutions that frame the salience of a brand. We elevate the distinctiveness of brands, so they can fulfill their potential and become classics amongst the competition.

While it’s easy to find clarity in hindsight, what we bring to the table is clarity through foresight and experience.

We believe that the Art of Branding and Communication can be found in its curation. In resolving an opportunity or challenge, our guiding philosophy is to look at the bigger picture, and curate the core creative insight as the foundation for discovering solutions.

Saltmine’s creativity invigorates brands with new thinking that gives them a clarity of purpose, place and expression; delivering a compelling and differentiated commercial edge.