We are a full service visual communications agency that achieves real results for our clients.
Our focus on getting it right from a client perspective is what sets us apart. Led by a marketer, we place utmost value on creating strategically inspired solutions that actually work. They solve complex challenges, drive sales and are always, always on brand.
At the beating heart of every Saltmine solution is a deep understanding of brand. Staying true to brand informs everything – choosing the most effective touchpoints; knowing when to push, when to hold back; ensuring consistency; developing work that will engage, excite and drive sales…
Yet we also place great value on the process and the people around us, colleagues and clients alike. We live and breathe sincerity, curiosity, human connection, and the power of momentum, whether it be incremental or step change.
By showing true respect, genuine warmth and that all too rarely applied thing called rigour we forge long standing relationships with our clients, becoming something even stronger than a valued collaborator – becoming a trusted ally.
Inclusive. Inspired. In the thick of it. Day in, day out.
Led by a Marketer, for Marketers
Saltmine was founded in 2007 by Sara Salter, an FMCG marketer who had worked extensively across some of Australia’s and the world’s biggest brands.
Sara believed there was an opportunity for creative agencies to do better for their clients with a greater level of empathy and real understanding of their daily challenges and the importance of having consistency across all brand touchpoints.
This belief continues to drive us today and continues to unlock true commercial success for our partners.