Cut or Spend – choose wisely for your marketing budget

Cut or Spend – choose wisely for your marketing budget

Since the outbreak of COVID-19 in Australia one of the things that’s fascinated me most from a business perspective, is the different ways in which companies have responded to the crisis – especially in terms of their marketing budgets.

Be a Little Bit More of a Human Human

Be a Little Bit More of a Human Human

As we run into the festive season, the most common things to comment about in a piece like this, would generally involve the overuse of Santa in Christmas packaging and displays or how to best stand out in this holiday chaos in retail. But instead I find myself writing a little more of a philosophical piece, with hopefully a thing or two you can take from it, both personally as well as push your challenger brand that little bit harder.