Known for their love of selfies, social media and smartphones, Millennials are often portrayed to be entitled and selfish. But are Millennials really all that bad, or are they just misunderstood?
Just last week I was sitting across from a client who was talking me through the astounding percentage of shoppers who were leaving the aisle where his products were stocked in store without purchasing anything. Unfortunately for brand owners, this is not an uncommon story. It happens across multiple categories and across multiple channels. Shopping has become a very confusing, labour intensive exercise.
One of the inherent characteristics of a challenger brand is the mindset of believing that if it’s perfect, you can make it better, if it’s broken, you can fix it and if you’re not growing, you’re not changing.