Marketing to Millennials: Understanding the Misunderstood Generation
Known for their love of selfies, social media and smartphones, Millennials are often portrayed to be entitled and selfish. But are Millennials really all that bad, or are they just misunderstood?
The Importance of a Long-term Focus in a Short-term World
In a year where we’ve seen White House communications director Anthony ‘The Mooch’ Scaramucci last only 10 days in his newly acquired role and Coca-Cola’s ‘Coke Life’ brand being dropped from Australian shelves after an extensive launch only 2 years ago,...
Everyone wants their Business to Disrupt, but How can you Actually Achieve This?
Whether you’re a brand marketer or a business owner, there is one thing that you are aware of – reaching your consumers is becoming increasingly difficult. In this modern world we live in we are faced everyday with media saturation and with the growth of social media...
Creating Disruption In Retail
Just last week I was sitting across from a client who was talking me through the astounding percentage of shoppers who were leaving the aisle where his products were stocked in store without purchasing anything. Unfortunately for brand owners, this is not an uncommon story. It happens across multiple categories and across multiple channels. Shopping has become a very confusing, labour intensive exercise.
Why Challenger Brands Should Embrace Change
One of the inherent characteristics of a challenger brand is the mindset of believing that if it’s perfect, you can make it better, if it’s broken, you can fix it and if you’re not growing, you’re not changing.
