Mar 7, 2019
Off the back of design redesigning the Masterbrand for the iconic Tip Top bakery brand, Saltmine was George Weston Foods’ perfect partner to refresh the Tip Top Sunblest range. The Sunblest campaign, based on highlighting the Australian-ness of the range and its...
Feb 27, 2019
We worked with our client, George Weston Foods, to develop a new communication strategy for the Bürgen brand which provided the starting point for creation of the new visual identity. The objective of the new identity is to emphasise the delicious and nutritious...
Feb 14, 2019
Parents around the country will be breathing a sigh of relief this Back to School period, with the newly revamped ‘The One Kids’ Grains’ bread hitting shelves. Tip Top Bakeries’ ‘The One’ range, has a bread for everyone and fussy kids are no exception. As the name...
Nov 30, 2018
We’ve long known that NPD and limited-edition flavours drive ‘V’ brand & category growth by exciting the ‘V’ consumer with ‘new’ news. V Energy Drink is an expert in engaging the consumer with limited-edition offerings and we know that these launches help drive...
Oct 15, 2018
“Why fit in when you were born to stand out?” Theodor Seuss Geisel Powering into our 12th year in business, we’ve taken a moment to reflect and focus our creative energy on our own growth, evolution and success as a team and business. As we’ve delivered for many...
Oct 1, 2018
George Weston Foods wanted to help reinvigorate the Bürgen brand by increasing presence and visibility via social media channels (Facebook and Instagram), whilst strengthening their consumer relationships and increasing engagement. The Bürgen team engaged Saltmine to...
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