THE FUTURE OF FORMULA IS HERE

THE FUTURE OF FORMULA IS HERE

Backed by 40 years of Nutricia’s pioneering research, Aptamil Profutura is the company’s most premium infant formula. To support the launch of the new, patented Synbiotic Blend, Saltmine redesigned the packaging for the range, to reflect the superior formulation. We...
Meet Laura: Artworker Extraordinaire & hater of greens

Meet Laura: Artworker Extraordinaire & hater of greens

Laura McAleer joins the Saltmine team as our Creative Artworker. She’s won us over with her Irish accent and her huge smile – but don’t ask if she wants salad for lunch! We asked her some questions to get to know her better… Tell us how you’d describe your job...
POKÉMON PROMO HITS SHELVES

POKÉMON PROMO HITS SHELVES

Hot off the press and onto shelves this week is our latest work for George Weston Foods brand, Tip Top The One. The One is a popular lunchbox choice for mums and kids alike, so partnering with the Pokémon franchise presented a strong opportunity for an eye-catching...
Caroma launches bespoke Australian inspired timber bathroom collection

Caroma launches bespoke Australian inspired timber bathroom collection

We’re still buzzing from the launch event for the new Caroma Elvire collection in Sydney on Tuesday evening. It was a fabulous night which saw prominent architects, designers and end users gather together at Caroma’s stunning flagship showroom, Caroma on Collins, to...
Meet Claire: Account Manager & Social Media Go-To Girl

Meet Claire: Account Manager & Social Media Go-To Girl

Claire McGinley joins Saltmine as an Account Manager in our Client Services team. Claire’s a whizz at anything social media related and works across a range of clients to help implement their social strategies. So, what do you really do, Claire? How would you describe...
Carefully created for Karicare

Carefully created for Karicare

A beautifully hand-drawn, watercolour illustration and brand mark are perhaps the standout features of the new-look Karicare Toddler range, created by Saltmine for new client Nutricia, part of the Danone company. The Karicare Toddler brand team briefed Saltmine to...