News

Laura McAleer joins the Saltmine team as our Creative Artworker. She’s won us over with her Irish accent and her huge smile - but don’t ask if she wants salad for lunch! We asked her some questions to get to know her better… Tell us how you’d describe your job to a 6...

Hot off the press and onto shelves this week is our latest work for George Weston Foods brand, Tip Top The One. The One is a popular lunchbox choice for mums and kids alike, so partnering with the Pokémon franchise presented a strong opportunity for an eye-catching...

We’re still buzzing from the launch event for the new Caroma Elvire collection in Sydney on Tuesday evening. It was a fabulous night which saw prominent architects, designers and end users gather together at Caroma’s stunning flagship showroom, Caroma on Collins, to...

Claire McGinley joins Saltmine as an Account Manager in our Client Services team. Claire’s a whizz at anything social media related and works across a range of clients to help implement their social strategies. So, what do you really do, Claire? How would you describe...

A beautifully hand-drawn, watercolour illustration and brand mark are perhaps the standout features of the new-look Karicare Toddler range, created by Saltmine for new client Nutricia, part of the Danone company. The Karicare Toddler brand team briefed Saltmine to...

Amanda Bulloch is a Senior Designer in our creative team. You’ll find her with her head buried in sketches or whipping up a new idea on her Mac. We asked her to tell us a bit more about herself… How would you describe your job to a 6 year old? I told my nephew his...

Off the back of design redesigning the Masterbrand for the iconic Tip Top bakery brand, Saltmine was George Weston Foods’ perfect partner to refresh the Tip Top Sunblest range. The Sunblest campaign, based on highlighting the Australian-ness of the range and its...

We worked with our client, George Weston Foods, to develop a new communication strategy for the Bürgen brand which provided the starting point for creation of the new visual identity. The objective of the new identity is to emphasise the delicious and nutritious...

Parents around the country will be breathing a sigh of relief this Back to School period, with the newly revamped ‘The One Kids’ Grains’ bread hitting shelves. Tip Top Bakeries’ ‘The One’ range, has a bread for everyone and fussy kids are no exception. As the name...