News

Based on a successful campaign for the brand in the UK, the local Ryvita team were keen to leverage this success and create a similar campaign to launch in the Australian market. As awareness grows about the importance of gut health within the target market, there is...

British born Claudia Wright joins Saltmine as an Account Director in our Client Services team. She’s worked in Australia for many years now and brings to Saltmine a wealth of experience in packaging and communications. We asked Claudia a few questions to get to know...

Backed by 40 years of Nutricia’s pioneering research, Aptamil Profutura is the company’s most premium infant formula. To support the launch of the new, patented Synbiotic Blend, Saltmine redesigned the packaging for the range, to reflect the superior formulation. We...

Raj Rabindranath (try saying that three times quickly!) joins the Saltmine team as Creative Director. Raj takes a hands-on approach to his role in mentoring the team while working across a wide range of projects. We asked him a few questions to get to know him better…...

Laura McAleer joins the Saltmine team as our Creative Artworker. She’s won us over with her Irish accent and her huge smile - but don’t ask if she wants salad for lunch! We asked her some questions to get to know her better… Tell us how you’d describe your job to a 6...

Hot off the press and onto shelves this week is our latest work for George Weston Foods brand, Tip Top The One. The One is a popular lunchbox choice for mums and kids alike, so partnering with the Pokémon franchise presented a strong opportunity for an eye-catching...

We’re still buzzing from the launch event for the new Caroma Elvire collection in Sydney on Tuesday evening. It was a fabulous night which saw prominent architects, designers and end users gather together at Caroma’s stunning flagship showroom, Caroma on Collins, to...

Claire McGinley joins Saltmine as an Account Manager in our Client Services team. Claire’s a whizz at anything social media related and works across a range of clients to help implement their social strategies. So, what do you really do, Claire? How would you describe...

A beautifully hand-drawn, watercolour illustration and brand mark are perhaps the standout features of the new-look Karicare Toddler range, created by Saltmine for new client Nutricia, part of the Danone company. The Karicare Toddler brand team briefed Saltmine to...