News

We’ve long known that NPD and limited-edition flavours drive ‘V’ brand & category growth by exciting the ‘V’ consumer with ‘new’ news. V Energy Drink is an expert in engaging the consumer with limited-edition offerings and we know that these launches help drive...

“Why fit in when you were born to stand out?” Theodor Seuss Geisel Powering into our 12th year in business, we’ve taken a moment to reflect and focus our creative energy on our own growth, evolution and success as a team and business. As we’ve delivered for many...

George Weston Foods wanted to help reinvigorate the Bürgen brand by increasing presence and visibility via social media channels (Facebook and Instagram), whilst strengthening their consumer relationships and increasing engagement. The Bürgen team engaged Saltmine to...

Saltmine is pleased to welcome Matt Ball to the team, in the role of Design Director. We asked Matt where his passion lies: “Creating brands that have a story – that don’t just communicate what they are, but tap into an idea or emotion that takes you on a journey. The...

Following on from the successful launch of the Amplify brand, Frucor Suntory wanted to extend the range with three new flavours - Passionfruit Lemonade, Peach Mango, Pineapple Coconut (a special flavour which supports Oz Harvest). At the same time a 750mL bottle and...

Sydney visual communications agency, Saltmine, is pleased to announce their latest work on Frucor Suntory’s Maximus brand, a new flavour addition to the range of isotonic sports drinks. Frucor Suntory created the Maximus brand in conjunction with Saltmine in 2013....

The 8 winners from each week of the promotion attended an event in Sydney for a chance to win $50,000 or $500. There was huge excitement on the day when one lucky winner walked away with $50k. The 7 remaining weekly winners won $500...

Saltmine are truly becoming a more agile business. We made the decision to move to a co-working space in May 2018. With a dedicated private office for our core team, we now have the ability to expand our team as required based on the business needs. Other benefits of...

Saltmine would like to congratulate Tim French and Max the Mega-Drone, winners of the Maximus ‘Go Big’ on-pack promotion. Entrants needed to snap a picture showing how they ‘Go MAXIMUS Big’, including a specially marked promotional bottle in the shot. Then post it to...