News

Carefully created for Karicare

Carefully created for Karicare

A beautifully hand-drawn, watercolour illustration and brand mark are perhaps the standout features of the new-look Karicare Toddler range, created by Saltmine for new client Nutricia, part of the Danone company. The Karicare Toddler brand team briefed Saltmine to...

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Saltmine’s tip-top new campaign for Tip Top Sunblest

Saltmine’s tip-top new campaign for Tip Top Sunblest

Off the back of design redesigning the Masterbrand for the iconic Tip Top bakery brand, Saltmine was George Weston Foods’ perfect partner to refresh the Tip Top Sunblest range. The Sunblest campaign, based on highlighting the Australian-ness of the range and its...

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Bürgen Bread Bursts with Goodness

Bürgen Bread Bursts with Goodness

We worked with our client, George Weston Foods, to develop a new communication strategy for the Bürgen brand which provided the starting point for creation of the new visual identity. The objective of the new identity is to emphasise the delicious and nutritious...

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Get your Summer Jam on at 7/11 with V Energy Drink

Get your Summer Jam on at 7/11 with V Energy Drink

We’ve long known that NPD and limited-edition flavours drive ‘V’ brand & category growth by exciting the ‘V’ consumer with ‘new’ news. V Energy Drink is an expert in engaging the consumer with limited-edition offerings and we know that these launches help drive...

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Saltmine Creative – Our Own Brand Relaunch

Saltmine Creative – Our Own Brand Relaunch

“Why fit in when you were born to stand out?” Theodor Seuss Geisel Powering into our 12th year in business, we’ve taken a moment to reflect and focus our creative energy on our own growth, evolution and success as a team and business. As we’ve delivered for many...

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Bürgen Bread Breaks into Social Media

Bürgen Bread Breaks into Social Media

George Weston Foods wanted to help reinvigorate the Bürgen brand by increasing presence and visibility via social media channels (Facebook and Instagram), whilst strengthening their consumer relationships and increasing engagement. The Bürgen team engaged Saltmine to...

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Saltmine amplifies Frucor Suntory’s kombucha range

Saltmine amplifies Frucor Suntory’s kombucha range

Following on from the successful launch of the Amplify brand, Frucor Suntory wanted to extend the range with three new flavours - Passionfruit Lemonade, Peach Mango, Pineapple Coconut (a special flavour which supports Oz Harvest). At the same time a 750mL bottle and...

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