News

Off the back of design redesigning the Masterbrand for the iconic Tip Top bakery brand, Saltmine was George Weston Foods’ perfect partner to refresh the Tip Top Sunblest range. The Sunblest campaign, based on highlighting the Australian-ness of the range and its...

We worked with our client, George Weston Foods, to develop a new communication strategy for the Bürgen brand which provided the starting point for creation of the new visual identity. The objective of the new identity is to emphasise the delicious and nutritious...

Parents around the country will be breathing a sigh of relief this Back to School period, with the newly revamped ‘The One Kids’ Grains’ bread hitting shelves. Tip Top Bakeries’ ‘The One’ range, has a bread for everyone and fussy kids are no exception. As the name...

We’ve long known that NPD and limited-edition flavours drive ‘V’ brand & category growth by exciting the ‘V’ consumer with ‘new’ news. V Energy Drink is an expert in engaging the consumer with limited-edition offerings and we know that these launches help drive...

“Why fit in when you were born to stand out?” Theodor Seuss Geisel Powering into our 12th year in business, we’ve taken a moment to reflect and focus our creative energy on our own growth, evolution and success as a team and business. As we’ve delivered for many...

George Weston Foods wanted to help reinvigorate the Bürgen brand by increasing presence and visibility via social media channels (Facebook and Instagram), whilst strengthening their consumer relationships and increasing engagement. The Bürgen team engaged Saltmine to...

Following on from the successful launch of the Amplify brand, Frucor Suntory wanted to extend the range with three new flavours - Passionfruit Lemonade, Peach Mango, Pineapple Coconut (a special flavour which supports Oz Harvest). At the same time a 750mL bottle and...

Sydney visual communications agency, Saltmine, is pleased to announce their latest work on Frucor Suntory’s Maximus brand, a new flavour addition to the range of isotonic sports drinks. Frucor Suntory created the Maximus brand in conjunction with Saltmine in 2013....

The 8 winners from each week of the promotion attended an event in Sydney for a chance to win $50,000 or $500. There was huge excitement on the day when one lucky winner walked away with $50k. The 7 remaining weekly winners won $500 each.