With over 6000 products in their range, it was imperative for iconic Australian bathroomware brand, Caroma, to consolidate its vast range of products into distinct Collections for ease of understanding for customers and employees alike.
We worked closely with the Caroma team to define four Collections to appeal to all budgets and styles of Caroma bathroomware products:
- Classic Collection – Caroma’s most popular and affordable range of bathroom products.
- Vogue Collection – inspired by the emerging fashion of modern Australia, this collection represents the best of Caroma’s leadership in bathroom design.
- Artisan Collection – high-end, sophisticated products for the discerning customer.
- LiveWell Collection – providing beautiful designs which enhance the wellbeing of those who need a little extra assistance in the bathroom.
To help communicate the newly defined Caroma Collections, Caroma briefed us to create a suite of brochures to support the education process. We created over 10 brochures, including layout, design, copywriting and editing, to encompass each of the four Collections and additional standout features, such as Caroma’s patented Cleanflush technology.
In an effort towards sustainability, the brochures can be downloaded from the Caroma website, or printed by showroom staff on demand: