Off the back of consumer research, the Nyal team knew that there was a strong opportunity to enhance the brand’s visual identity – a better way to better convey its core values and product efficacy. This led to Saltmine being briefed to update Nyal’s visual identity, our first project for the brand.
The key objective was to update Nyal’s visual identity to more effectively communicate the things that make the brand compelling to consumers – it’s broad product range, efficacy and that is has been trusted by Aussie families since 1911. The shield symbol is integral to the Nyal visual identity as a sign of heritage and trust. It promotes the idea protecting family members from the impact of illness.
We modernised the ‘Nyal’ typography, added ‘Since 1911’ into the brandmark and used the shield and the new tagline ‘Trusted by Aussie families’ to frame the device. The new visual identity drives stronger efficacy cues for the brand through the inclusion of a silver band across the bottom of the pack. An additional unique illustration style was used to highlight the treatment. We streamlined the on-pack claims by developing a range of icons and created a colour strategy to increase the ease of on-shelf navigation for consumers. The Children’s Range has its own unique design, which sees the silver band replaced with green to highlight the all-natural ingredients used in these products.
Look out for the eye-catching new Nyal packaging in nationwide grocery now.