A beautifully hand-drawn, watercolour illustration and brand mark are perhaps the standout features of the new-look Karicare Toddler range. Created by Saltmine for new client Nutricia, part of the Danone company.


The Karicare Toddler brand team briefed Saltmine to assist them in creating and executing a powerful visual identity for the new positioning for the Karicare Toddler brand. The objective being- driving sustainable growth throughout 2019 and beyond.

Peter Napper, Marketing Manager at Nutricia, said “The new visual identity Saltmine has created is distinctive, compelling and really brings to life the simplicity and realness of our Karicare Toddler range. Saltmine understood all of our challenges and have been a great creative partner throughout the whole process. We’re confident the new visual identity will resonate with our consumers.”

The Karicare Toddler range is available in grocery in Australia and New Zealand, including cows’, and goats’ milk variants.


Aug 12, 2019


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