Following the launch of the new Karicare Gold Plus Organic range for which Saltmine extended the visual identity to include, we were then entrusted to develop a major Point of Sale campaign for Karicare to appear in PAK’nSAVE stores in New Zealand in late 2020.
The overriding objective was to announce the Karicare Gold Plus Organic range to mums in a high-impact way that highlighted the organic claims and directed attention to the range. Integral to this was the design needed to convey organic and natural cues and closely tie in with the visual identity design.
This campaign saw the ideation and creation of a full range of bespoke POS pieces. These were created to work with the permanent and semi-permanent fixtures of the PAK’nSAVE stores. Streamlining the process, we also organised the full print and delivery of the pieces for the Karicare team.
The result was a shopper experience that interrupted and successfully announced the new Karicare Gold Plus Organic product launch in store.