For two years, we have been continuously developing stand out work for Caroma. Our most recent project was to develop a full launch campaign for their new, colourful Vogue collection, targeting both consumer and industry audiences.
Th new Vogue colour collection covers a vast variety of products, allowing consumers to personalise their bathrooms down to a fine detail. The launch includes a range of colours – chrome, matt black, gunmetal, brushed brass and brushed nickel – available in products including showers, taps and accessories.
We worked closely with the talented people at Caroma to create a full launch campaign that highlighted the creativity and colour of the Vogue collection. The campaign featured multiple touchpoints, including:
- print, digital and out of home advertising in Australia and New Zealand
- collection brochures
- social media content creation
- content series with ambassador Darren Palmer
- inspirational bathroom 3D flatlays.