Aussie Bodies, Australia’s number 1 protein bar brand, wanted to reignite their brand ensuring it was inclusive, authentic and relevant for Aussie women. The hard-working team at Aussie Bodies approached Saltmine to make this happen. Together, we developed a stunning relaunch.
Working collaboratively to develop a new strategy for the brand became the springboard for us to develop a range architecture that was shop-able and allowed for NPD. This evolved the brand into a more modern space to better appeal to its target audience.
Incorporated into the relaunch was a new visual identity on shelf (including a brand mark refresh), a range of new product launches and a full social media campaign. The campaign aimed to connect with their busy, active consumers whilst driving sales.
The new visual identity for the brand was rolled out across 41 SKUs as well as SRTs to overall assist with on-shelf navigation.
Specifically, the social media campaign included:
- strategy development and objective setting
- creation of engaging content
- conducting full-day iconic beach shoots with eye-catching talent
- photographing impactful recipes
- developing stop-motion animation featuring the packaging design
- running the social media campaign including media management, optimisation and daily community management