News

Get your Summer Jam on at 7/11 with V Energy Drink

Get your Summer Jam on at 7/11 with V Energy Drink

We’ve long known that NPD and limited-edition flavours drive ‘V’ brand & category growth by exciting the ‘V’ consumer with ‘new’ news. V Energy Drink is an expert in engaging the consumer with limited-edition offerings and we know that these launches help drive...

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Saltmine Creative – Our Own Brand Relaunch

Saltmine Creative – Our Own Brand Relaunch

“Why fit in when you were born to stand out?” Theodor Seuss Geisel Powering into our 12th year in business, we’ve taken a moment to reflect and focus our creative energy on our own growth, evolution and success as a team and business. As we’ve delivered for many...

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Bürgen Bread Breaks into Social Media

Bürgen Bread Breaks into Social Media

George Weston Foods wanted to help reinvigorate the Bürgen brand by increasing presence and visibility via social media channels (Facebook and Instagram), whilst strengthening their consumer relationships and increasing engagement. The Bürgen team engaged Saltmine to...

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Saltmine amplifies Frucor Suntory’s kombucha range

Saltmine amplifies Frucor Suntory’s kombucha range

Following on from the successful launch of the Amplify brand, Frucor Suntory wanted to extend the range with three new flavours - Passionfruit Lemonade, Peach Mango, Pineapple Coconut (a special flavour which supports Oz Harvest). At the same time a 750mL bottle and...

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We’re moving on up!

We’re moving on up!

Saltmine are truly becoming a more agile business. We made the decision to move to a co-working space in May 2018. With a dedicated private office for our core team, we now have the ability to expand our team as required based on the business needs. Other benefits of...

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Maximus Awards #MAXIMUSGOBIG Win A Million Winner

Maximus Awards #MAXIMUSGOBIG Win A Million Winner

Saltmine would like to congratulate Tim French and Max the Mega-Drone, winners of the Maximus ‘Go Big’ on-pack promotion. Entrants needed to snap a picture showing how they ‘Go MAXIMUS Big’, including a specially marked promotional bottle in the shot. Then post it to...

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