WIN a million bucks with #MAXIMUSGOBIG

Following on from the success of the Maximus Award-a-Lord campaign in 2017, Frucor Suntory briefed Saltmine to develop the on-pack promotion design and key visual for the latest Maximus promotion. The promotion asked consumers to show how they ‘Go Big’ with Maximus...

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Digestive Health is Looking a Whole Better after brand refresh

For over 80 years the Nu-Lax brand has been helping Australian families with their digestive health. Launched in Melbourne in 1937, most of the brand’s growth over the last five years has come from China. In addition to the refresh of Nu-Lax Laxative and Fibre ranges,...

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Be More, Live More with NEW Amplify Kombucha

Kombucha is a fermented beverage, traditionally adopted by hippies and hipsters and sold through health stores. More recently, kombucha has become a quickly growing new beverage proposition, but the majority of people don’t know what it is, when to drink it, why to...

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Saltmine welcomes Melissa Brentnall-Dale as Creative Director

Melissa has close to 20 years of experience working on branding and packaging design for over 30 brands including some of Australia’s biggest consumer brands such as Arnott’s Biscuits, Berri, Bonds, Fountain Sauces, Gatorade, Olay, Gillette, Sara Lee and Sorbent. She...

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Saltmine Creates Slick New Identity for Melrose MCT Oil

Saltmine is proud to announce the first launch for new client, Melrose Health, under the Melrose brand. The new visual identity for the Melrose MCT Oil range, created by Saltmine, will launch nationwide from November.  Saltmine were briefed to create a new visual...

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Saltmine Wins Bronze at POPAI Awards 2017

Saltmine was awarded Bronze in the Petrol, Convenience & Route – Temporary Display category, at the POPAI Awards Gala Dinner, held last night at Doltone House Jones Bay Wharf, for their V Energy Drink Limited Edition ‘Bling’ POS Campaign. Leveraging the current...

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