News

Saltmine Launches ROAM, Lion’s New Beer Brand

Sydney brand design agency, Saltmine Design Group, is proud to announce an exciting new product launch, their first for Australasian beverage company Lion. The new brand, ROAM, is a flavoured beer to appeal to a younger audience of both males and females who are...

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Saltmine ‘Gives You More’ from MAXIMUS

Challenger brand specialist, Saltmine Design Group, is proud to announce an exciting national product launch for longstanding client, Frucor Beverages, under the banner of their Maximus brand. The Maximus brand, created by Frucor in conjunction with Saltmine Design...

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Saltmine Visits the Adman: Warhol Before Pop Exhibition

Recently we toured through the Adman: Warhol Before Pop exhibition at the NSW Art Gallery, to be inspired by one of the first pioneers in setting a Challenger Mindset for brands. When we adopt a challenger mindset it is about strategically understanding the purpose...

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Saltmine and Maximus Award A Lord

The Maximus brand, created by Frucor in conjunction with Saltmine Design Group, launched in 2013 and was quick to shake up the Australian Isotonic Sports Drink category, which was previously dominated by two brands with 98% market share.

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