RYVITA FIBRE FOR LIFE: FIBRE NEVER TASTED SO GOOD

Following last years success – calling for people to join the #RyvitaResolution by committing to a sustainable, long-tern high fibre diet for better health with Ryvita. Our hardworking Saltmine team has activated the second year of the Ryvita Fibre for Life campaign.    

The importance of gut-health and increasing fibre remains the awareness focus for the health-conscious target market. 

Our focussed campaign touchpoints included:

Digital Focus – 

  • Organic social media and paid social media
  • Influencer campaign using influencers with followers ranging from 50k+ to 500k 
  • Driving traffic from the digital ad spend, organic social and QR codes on the sample packs and collateral 
  • YouTube campaign with The Biting Truth content series  
  • Ryvita recipe e-book creation 

Other Touchpoints – 

  • Creating delicious recipes with mouth-watering food photography
  • Sampling campaign across permit and guerrilla sampling locations
  • Samples made available in 20 female-focussed businesses such as Fernwood Gym 
  • Print advertising with Coles magazine

 

Jun 1, 2021

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