Saltmine was awarded Bronze in the Petrol, Convenience & Route – Temporary Display category, at the POPAI Awards Gala Dinner, held last night at Doltone House Jones Bay Wharf, for their V Energy Drink Limited Edition ‘Bling’ POS Campaign.

Leveraging the current above the line campaign, which features Rappers and Gangsters conveying V’s brand message “A Massive Hit That Improves You A Bit”, V wanted to launch a limited edition variant called ‘Bling’. Frucor Beverages briefed Saltmine to create the packaging for Bling, including cans and multipack outers and then translate this into a shopper campaign.

Click here to read more about the campaign.