Backed by 40 years of Nutricia’s pioneering research, Aptamil Profutura is the company’s most premium infant formula.

To support the launch of the new, patented Synbiotic Blend, Saltmine redesigned the packaging for the range, to reflect the superior formulation.

We created a graphic to represent the science behind the unique Synbiotic Blend and used metallic inks to highlight the premium product positioning against other brands on-shelf

The range consists of four age-based variants, each differentiated by a coloured shield device for easy differentiation in-store. Aptamil Profutura is available now in grocery and pharmacies nationwide.