To support the launch of the new patented Synbiotic Blend, Saltmine redesigned the packaging for the range to reflect the superior formulation.
We created a graphic to represent the science behind the unique Synbiotic Blend and used metallic inks to highlight the premium product positioning against other brands on-shelf.
The range consists of four age-based variants each differentiated by a coloured shield device for easy differentiation in-store. Aptamil Profutura is available now in grocery and pharmacies nationwide.
