Following on from the success of the Maximus Award-a-Lord campaign in 2017, Frucor Suntory briefed Saltmine to develop the on-pack promotion design and key visual for the latest Maximus promotion.

The promotion asked consumers to show how they ‘Go Big’ with Maximus for a chance to win $1 Million.

The on-pack promotion design locks up the Maximus brand mark and ‘Chance to Win $1 Million’ message in a gold bullion shaped device. An integral part of the key visual brief was to ensure we used imagery of $50 and $100 bills to draw attention to the large value prize pool of the campaign. The key visual has been used on the in-store point-of-sale materials and the out-of-home campaign.

The #MAXIMUSGOBIG promotion will be in-market during April and May 2018.