Curative Distinctiveness

Caroma Content

“Our Caroma Style Lounge series has given us a chance to portray industry experts as celebrity guests on our very own talk-show, whilst allowing us to communicate to our target audience in the engaging and stylish manner they’re familiar with. Saltmine created and produced the series, a first of its kind for Caroma.”

Victoria Baker, Brand Director

Caroma Style
Caroma Style

In our role as sole creative agency for Caroma, we are continually focusing on creating integrated campaigns across multiple media types. This video-style execution is a first for the Caroma brand and has been supported across their digital platforms, including social media.

Caroma Style

The Caroma Style Lounge is a new video series, created and produced by Saltmine and hosted by Caroma designer Deborah De Jong. Featuring some of Australia’s most reputable designers, engaged by Saltmine, each episode includes their best design tips and practical advice when creating bathrooms.

The Caroma Style Lounge series was a chance to position Caroma as being leaders in the bathroom segment, not only from a functional perspective but also in terms of design, style and trend leadership. By aligning with industry experts, Caroma is showing their credibility in bathroom design and trends, as well as reputable products.

Caroma Style
Caroma Style

The list of talented designers includes renowned TV Interior Designer, Darren Palmer, who shares his top tips for defining your bathroom style, his personal style and his recommendations on playing it safe or pushing the boundaries when it comes to designing a colourful bathroom.

Created and produced by Saltmine, the series features six episodes:

  • Planning your perfect bathroom sanctuary,
    with Interior Designer, Darren Palmer.
  • Colour in your bathroom sanctuary,
    with Founder & Editor of The Design Files, Lucy Feagins.
  • Wellness in your bathroom sanctuary,
    with Interior Stylist & Decorator, Naomi Brand.
  • Styling your sanctuary for resale,
    with Interior & Events Stylist, Emma Blomfield.
  • Adding texture to your bathroom sanctuary,
    with Axolotl Design Director, Emmaline Cox.
  • Creating a Luxurious bathroom sanctuary,
    with Lisa Burdus, Interior designer and decorator.

Watch the Caroma Style Lounge series here.

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