Laughter is the best medicine
The Humour Foundation
“Finding a creative partner that was invested in us and took the time to understand the intricacies of our business resulted in a better outcome that was more appropriate and appealing. We love how Saltmine was able to capture the essence of what we embody and represent that visually to our customers.”
CEO at The Humor Foundation
The Humour Foundation is an Australian charity dedicated to promoting and delivering the health benefits of humour. The four different programs are unified by the philosophy of ‘Laughter is the best medicine’. For the past 24 years the Foundation has been operating its flagship program – the Clown Doctors. The Clown Doctors are medical clowns – highly trained, professional performers who spread ‘doses’ of fun and laughter, working to uplift sick kids. With the focus on the Clown Doctors brand value and recognition was well established in the community.
During this time The Humour Foundation developed three additional program areas – Elder Clowns, Laughter Boss and Laughter Works. Elder Clowns work with elderly people living with dementia or depression in aged care facilities. Laughter Boss complements the Elder Clowns program, delivering workshops to teach aged care staff fun and practical skills to help them use play and humour in their everyday work to better connect with patients and their families.
The Laughter Works program offers expert speakers and presenters covering engaging and inspiring stories, lessons and insights for corporate events, conferences or workplace forums. These additional program areas were developed in an ad hoc manner and the umbrella brand of The Humour Foundation had not been developed in its own right.
We identified an opportunity to make The Humour Foundation a strong umbrella brand, becoming the anchor for all of the programs. Key to the solution, was to strengthen the presence of “The Humour Foundation” in all of the individual program identities, while still allowing them to have their own personality to shine through.
The creative solution uses a bright magenta for the corporate identity, balanced out with purple. The word Humour is friendly and playful injecting more personality than the other words. This concept centres around the nose of a clown and happy smiling faces, an evolution from the previous Clown Doctors identity. The big magenta nose and smiling face has been carried across to each of the individual program identities complemented with a distinct colour palette and face illustration.
Following the development of the new identity we also developed a full collateral suite along with the design for their website.